Marketing

[Laura Turo]

Hi,

I was wondering if anyone has some marketing materials on how helpful ridesharing has been for their company or community?  I am trying to launch a ridesharing program in Eastern WA (Tri-Cities) and am hoping to say something along the lines of "Ridesharing saved X company XX dollars through carpooling alone!  Now employees are happier since they can get work done while commuting and networking in their community" ...or something along those lines.

Does anyone have thoughts or suggestions?

Thanks!

[Stan Suchan]

You might find this story about Coupeville helpful. In the first year of their community-based trip reduction program, the 160 people who participated (9 percent of the town population)  "...saved a whopping 39,493 gallons of gas and more than $281,000 in commute costs."

More at http://wsdotblog.blogspot.com/2011/10/kudos-to-coupevill-for-taking...

[Laura Turo]

Thanks Stan!  This is super helpful and we'll try and incorporate it on our website.